WE OFFER COMPLETE
DIGITAL SOLUTIONS
FOR RETAILWe provide support for in-store digital networks from A to Z. From strategy and consulting, content design, to implementation and ongoing management.

Combining his sense for design and sharp business sense, Petr Šimek launched Wellen, an agency specializing in retail, in 2004. Petr has devoted his life to developing expertise in the industry, studying interior design and management, gaining inspiration from international seminars and trips, and going on to earn a PhD in Business Administration from the Prague University of Economics and Business. Petr also supports education within his company, building a strong team of strategic and creative minds who are passionate about innovative retail solutions. Beyond Wellen, Petr contributes to professional journals, participates in POPAI and in the Marketing Activation Section of the Association of Communication Agencies (AKA), and lectures at the Prague University of Economics and Business.

Ladislav graduated in 2001 from the School of Economics with a degree in Accounting and Financial Management. For more than 15 years, he has been overseeing the financial end of things for a number of small and medium sized businesses with a focus on companies in the retail sector.

Linda's journey to retail marketing began at TV Nova, a Czech national broadcaster. Her first job in advertising was as a Copywriter at EURO RSCG. Since then she has held senior level positions at agencies such as SGA, Garp and Fabrika. Linda has an abundance of both ATL and BTL design experience, but has a special love for the retail channel as it allows her to create deeper, more effective experiences by taping into all 5 senses.

Since earning his master’s in industrial design in Brno, Petr Fiala has focused on product and graphic design. Petr has also passed on his experience as a research assistant at the Czech Technical University’s Faculty of Architecture. Recognised with numerous design awards, including the Global Shop Award, Petr joined Wellen in 2009, where he currently serves as the Design Lead in the Creative Department.

As Head of Production, there isn't a print media alive Libor hasn't crossed paths with. His production pedigree includes brands such as Young Front, Czech Savings Bank, Toyota and Volvo. Having started at WELLEN in 1994, Libor has worked here longer than any other person, including the Executive Director.